Mile Wide, Mile Deep | Steve Pavlina

Have you ever heard the phrase “inch wide, mile deep” with respect to picking an area of focus for your education, career, website, business, etc? The idea here is that you should narrow your focus and concentrate on becoming highly skilled in one particular subfield. Then you’ll be able to carve out a space within your industry where you’re competent enough to compete… and hopefully make a good living.

You can do that. It does work to a certain extent. But this article is about why you may not want to do that.

You don’t have to use the inch wide, mile deep approach to niche down if it bothers you to do so. Many people have mixed feelings about it, and rightly so. There are some big consequences to consider.

I don’t use this approach for my work because I don’t like the lifestyle consequences of sticking to one niche for so long. I’d be bored within a few years no matter what I picked, even if I picked something I love. I like variety too much. This life is precious to me, and while I love doing deep dives, I don’t want to be so myopically focused on any one aspect of life or business for so long that I miss out on exploring the other aspects that also interest me.

You could say that my niche is personal growth, but that isn’t really a niche at all because anything fits into that huge space: productivity, relationships, career, finances, health, lifestyle, values, spirituality, social skills, and more. Name any topic you can think of, and I can link it to personal growth.

Mile Wide, Mile Deep

I prefer the mile wide, mile deep approach. It works well too, but the mindset and framework are different if you want to succeed with it. There are some consequences to accept, but you may actually like those consequences.

To make this work in business, it’s important to focus on the long-term relationship with your audience instead of deliberately trying to nichify or brand yourself into a corner. You want to connect with them as human beings with lots of interests, problems, challenges, and desires – i.e. people just like you – not as monodimensional prospects who care about your niche.

It’s important not to brand yourself in the typical branding sense if you want your audience members to relate to you as a real, multidimensional person. If I brand myself as anything, I prefer to just call myself an explorer. It turns out that many people like being able to maintain our relationship across a wide variety of interests – I like it too! – and branding myself into a singular niche would only get in the way of that.

Doesn’t it kinda suck when you discover a guru you really like, but all they do is speak and write about the same narrow topic over and over again? Wouldn’t it be nice to connect on some other dimensions too, especially if you like and respect the person? How many emails or blog posts can you read about the same thing until you’re drowning in boredom and looking for the unsubscribe button?

The 50-Year Audience

Ask yourself this: What kind of audience could you keep for 50 years? Who’d stay with you that long? In which niche could you expect to still be working in 50 years after you start, assuming you lived that long?

I’ll bet a lot of people in your audience would love to connect with you based on other interests beyond your main niche, and you’re probably not inviting them to do so. So they can’t bond with you as closely as they would with a real life friend with whom they may share multiple interests. But what if they could bond with you that closely?

Motivation can be a lot harder in a nichified business after the first few years. Eventually the repetitiveness and lack of variety start to grind you down. I see this happening in so many friends. The passion just drains out of them after a while. And it shows up in procrastination, lifeless work, and frequent fantasizing about doing something else. What once seemed like a great niche is now stunting their growth as human beings, providing them with too little stimulation and variety. Eventually they begin to think there’s something wrong with them for being experts in their field and not feeling driven anymore.

My business is a lot of fun to run because on any given day, week, or month, I can tackle any topic that interests me. I can switch topics seemingly at random, and I often do. This year I did three-day workshops on abundance, mental development, lifestyle design, and entrepreneurship. I spoke about relationships in Mexico and character development in the UK. I love, love, love that kind of variety.

Even after 12+ years on this path, I’m more in love with the work now than during the first 5 years. Whichever direction my current interests twist and turn, a sizable audience has proven they’re willing to come along for the ride. Of course I lose some people now and then, but in the long run, the narrow-minded, mono-focused people get filtered out as they smash into walls at every zig and zag and can’t keep up with the course changes. Meanwhile the ones who make it through multiple years with me are the ones who, like me, love the variety and enjoy connecting with and learning from someone who’s very much like them – a multidimensional human being.

Breadth AND Depth

You might be thinking that you can’t possibly go a mile wide and a mile deep. You have to go for breadth OR depth, don’t you? It’s an either-or decision. I think Leonardo da Vinci would call B.S. on that, and so would I. Breadth and depth enhance each other. You can have both. 
In fact, I think it’s a lot easier – and way more fun – to go for both.

If you explore a lot, you’ll become a better explorer. You’ll be able to go deep faster and more efficiently by building skills across multiple areas.

Most importantly, your mile deep will not be in the same spot as someone else’s mile deep. You’ll do your deep dives differently than nichified deep divers.

Your deep dives will also be more holistic because you’ll be able to connect the dots with other deep dives you’ve done. You’ll be better than most people at seeing the big picture and understanding each niche within the context of the others. And that’s going to allow you to offer up some really unique insights, the kinds of insights that even the so-called experts within a field aren’t commonly sharing.

There’s a huge advantage to being unattached to niches as well. You can be ridiculously disloyal to all of your niches and yet still be considered something of an expert within them. You can step into the role of expert within one niche and fire a shot at another niche, then switch sides and fire back. You can explore some really interesting paradoxes this way and find new truths beyond them. I’ll just have to let you chew on that one for a while. This one is hard to describe unless you’ve already experienced it.

Is Your Niche Draining Your Motivation?

Motivation is another key factor. You can dig more and deeper wells if you keep your motivation high. Do you think your depth is really going to be all that deep if your motivation is falling below a 6 out of 10? What if you’re constantly at a 9 or 10 for your motivation, but you jump around a lot? Can you imagine some situations where the 9+ will likely outperform the sub-6?

I’ll readily admit that there are some problems better suited to the stubborn sub-6 who can chip away for years. But there are other problems where the 9+ will win hands down. You can choose to tackle either class of problems. Do you have a preference?

You can actually solve many of the same problems with either approach. You’ll just use different strategies. For instance, a sub-6 might make money with a regular job or with stable self-employment, doing the similar work day after day. A 9+ might earn income by working in bursts, such as by setting up passive income streams (also called evergreen) or by doing income-generating projects.

Also, when you get burned out on some particular niche, you can always take a pause, switch to something else, and come back to it with a fresh perspective. You can go surprisingly deep when you’re able to stave off burnout indefinitely. And every now and then you’ll get lucky just by trying lots of different approaches to many different areas of life. Sometimes gold isn’t buried that deep; it may be buried where no one has bothered to look yet.

The Social Consequences of Nichification

There’s the social aspect too. If you niche down, you’re going to take a lot of your social life into that inch-wide pit with you. By resisting your own nichification, you could enjoy a more varied and arguably richer social life vs. one that’s overstuffed with the same types of people. Partly this is because you can offer up dozens of different interests that people may share with you. Some people will notice that they have a LOT in common with you, and they’ll often reach out to you. If you present more facets for people to connect with, you can attract a great variety of connections as well as more compatible connections.

Also, who really wants to be friends with a mono-focused person? If you go the niche route, there’s a good chance you’ll attract a lot of people who want to connect with you mainly because you’re an expert on that one particular thing. That can be cool for status and income, but it can also lead to a feeling of being used by other people and by society. Do you only want people to relate to you as a tool for their own advancement? That gets lonely after a while. It can also lead to a love-hate relationship with your work.

And there’s the health aspect too, although this tends to be more indirect. As odd as it may seem, boredom can actually become stressful in the long run. When you’re bored with your work, it takes more effort to push yourself to get things done. Your brain doesn’t automatically generate high levels of motivation if it isn’t engaged and stimulated. When you don’t feel highly motivated to work, it’s harder to get results. And when your results start to slip because you aren’t working as productively as you used to, this can create feelings of inadequacy, which makes everything worse. Eventually the external pressures will begin to pile up, and that can create a lot of stress. And that isn’t healthy in the long run. Sadly I’ve seen this happen to a lot of people who nichify themselves into a corner. The worst cases are usually lawyers (no pun intended), one reason being that they often earn a few hundred dollars per hour and get used to that level of income, but they have to keep doing the same work over and over to maintain their lifestyle. Try finding a lawyer who loves his/her work after a decade in the same niche, and I’ll show you a four-leaf clover. I’d probably want to hire that lawyer too… if I ever happened to need one.

* * *

Don’t swallow the nichification pill without reading the warning label first. It’s not the only way to build a following or a business, and depending on your personality and interests, it may actually lead you into a nasty pit of despair. Give some careful thought to the lifestyle consequences of nichification first, and decide whether it’s truly the right path for you.

If you don’t pick a niche, you’ll probably have to build more skills, face more fears, and build a stronger social support network. For people like me, those are powerful reasons not to niche down.

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Fear of Success: What Will Happen if You Succeed? | Steve Pavlina

Sometimes you find yourself with a goal you think you should want to achieve, but you just don’t seem to be taking enough action to reach it. You aren’t really afraid of failure or rejection, the path to the goal seems clear enough and might even be an interesting challenge, and occasionally you’ll make some progress. But most of the time you can’t seem to get into that flow state, and you’re not sure why. This often happens with long-term goals that require intermittent action, like losing weight or transitioning to start a new business and eventually quit your job.

One question I’ve found helpful to ask in these situations is this: What will happen if you succeed? Forget about what you hope will happen or what you fear might happen, but realistically consider what probably will happen. So you achieve your goal. Then what? What else will change?

I’m not talking about giving a 5-second cursory answer, like “If I lose the weight, then I’ll be thin.” Set aside at least 15-30 minutes just to think about how your life will really change once you achieve your goal (with no TV, radio, or other distractions). There are often unexpected side effects that you may not be aware of consciously, but subconsciously they can be enough to prevent you from taking committed action. For example, if you lose a lot of weight, here are some possible side effects: people will notice and will comment about it, other people will ask you for diet advice, you may feel you need to continue with a permanent lifestyle change to maintain your new weight, you may need to buy new clothes, you may become more attractive to others and thereby attract more social encounters (wanted or unwanted), overweight friends might become jealous, your family may resist your changes, you may feel stressed about whether you can keep the weight off, you may worry about the loss of certain favorite foods from your diet, and so on.

It’s rare that a goal is all roses. Success requires change, and change has both positive and negative consequences. Often while people claim to want to succeed at something, the reality is that the negatives outweigh the positives for them. But one way to overcome this problem is to consciously think about what those negatives are, and then uproot them one by one. Uprooting a negative side effect could mean figuring out how to eliminate it completely, or it could mean just accepting it and learning to live with it.

It’s certainly helpful to focus on the positive side of a goal. But don’t forget to take an occasional survey of the dark side and accept that you’re going to have to deal with that too.
Unlike fear of failure and fear of rejection, fear of success can be far more insidious because it’s almost always unconscious. But it’s not fear of success itself that is the problem but rather fear of the side effects of success, many of which may be genuinely unwanted. Fears that are never evaluated consciously have a tendency to grow stronger. The reason is simple behavioral conditioning — when you avoid something you fear (either consciously or subconsciously), you automatically reinforce the avoidance behavior. So when you (even unknowingly) avoid working on your goal because of a hidden fear of success, you actually reinforce the habit of procrastination, so as time goes by, it becomes harder and harder to get yourself to take action. Insidious!

Asking, “What will happen if I succeed?” can solve this problem because it focuses your conscious attention on those fears. Fear has a tendency to shrink under direct examination, making it easier for you to take action. When I say that fear shrinks, another way of stating this is that subconscious behavioral conditioning weakens under conscious scrutiny. I know some people dislike the word “fear” with respect to their own behavior — don’t get hung up on the exact wording; call it “avoidance behavior” if that’s more to your liking.

But an additional benefit is that you can also devise intelligent work-arounds for those fears-made-conscious, some of which may indeed be valid signals of unsolved problems. For example, going back to the weight loss example, if you lose a lot of weight, you probably will need new clothes. And if you don’t have the money to buy new clothes, then that is a real problem you’ll need to address (unless you don’t mind wearing oversized outfits). Left unacknowledged, even a simple problem like this can be enough to subconsciously sabotage you from achieving your goal. But once you examine the situation consciously and figure out a way to deal with it in advance, you’re sending a message to your subconscious that you needn’t fear this problem because you have a practical way to solve it.

Now let’s consider the opposite side. Suppose you ask, “What will happen if I succeed?” and upon considering all the side effects, you realize that you don’t actually want to achieve the goal at all. The negatives outweigh the positives. I encountered this when I made a plan to grow my games business but didn’t seem to make as much progress as I wanted. When I asked this magic question, I realized that I didn’t really want to achieve the goal with all its side effects — what I really wanted was to transition to writing and speaking full time, and further building my games business would actually take me farther from that more important goal. Growing my games business seemed like a goal I should want, but when I really thought about where I’d be if I achieved that goal, I realized it wouldn’t be the success I truly wanted. That was a difficult realization for me… to recognize that my original ladder of success was now leaning against the wrong building. So I actually had to “unset” that goal once I really understood the likely consequences of achieving it.

Even now as I set goals in the direction of writing and speaking as my new career, I recognize that there are big side effects. I simply don’t have the mental bandwidth for two full-time careers. One of the hardest side effects for me was letting go of the goals and dreams I had for my games business. All those creative ideas for new games that will never be… and the would-be players who will never experience them…. But this is outweighed by what will happen as I succeed in my new career. To create a new game that challenges, entertains, and uplifts people is wonderful; however, being able to help people grow fulfills me even more. I found it a very enlightening process to review all these side effects and one by one to acknowledge that I accept them.

What will happen if you succeed? If you lose the weight… get the date… earn the promotion… start the business… get pregnant… quit smoking… become a millionaire… stretch yourself?

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The psychology of self-motivation | Scott Geller | TEDxVirginiaTech

Scott Geller is Alumni Distinguished Professor at Virginia Tech and Director of the Center for Applied Behavior Systems in the Department of Psychology. He is a Fellow of the American Psychological Association, the Association for Psychological Science, and the World Academy of Productivity and Quality. He has written numerous articles and books, including When No One's Watching: Living and Leading Self-motivation.

Scott examines how we can become self-motivated in "The Psychology of Self-Motivation."

You will feel competent at doing worthwhile work if you can answer yes to the following three questions:

Do you believe you can do it?

Will it work?

Is it worth it?

Let me know what you think below!

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Who Controls Your Mind? | Remez Sasson

Few people are aware of the thoughts that pass through their minds, since most thinking is done in an automatic manner.

The mind is sometimes, like small child, who accepts, and takes for granted, whatever it sees or hears, without judgment and without considering the consequences. If you let your mind behave in this manner, giving it complete freedom to jump from one thought to another, you lose your freedom.

We are constantly flooded with thoughts, ideas and information coming through the five senses, other people, the newspapers and TV. These thoughts, ideas and information penetrate the mind, whether we are aware of this process or not.

This flow of thoughts affects our behavior and reactions. It influences the way we think, our preferences, likes and dislikes. Usually, we automatically accept these thoughts, letting them shape our life. This actually means that we lose our mental freedom.

Most people think and believe that their thoughts originate from them, but have you ever stopped and considered whether your thoughts, desires, likes and dislikes are really yours? Did it occur to you that maybe they came from the outside, from other people, and you have unconsciously accepted them as your own?

If you do not filter the thoughts that enter your mind you stop to be a free person, and allow every thought to control your life.

You may object, and say that the thoughts that pass through your mind are yours, but are they? Have you deliberately and attentively created every thought that entered your mind?

• Why let outside influences control your mind and life?
• Why let other people's thoughts control your life and mind?
• Do you want to make your mind free or do you prefer to enslave it to other people's opinions and thoughts?

If you leave your mind open to every thought that passes by, you put your life in other people's hands, and without realizing it, you accept their thoughts and act in accordance with them.

Every person is differently affected by external thoughts. Certain thoughts and ideas we ignore, and others spur us to immediate action. Usually, thoughts concerning subjects we love have more power on us than other thoughts, but even thoughts and ideas that we don't care about, if we are frequently exposed to them, eventually sink into the subconscious mind and affect us.

Everyone has desires, ambitions and dreams that he or she may foster from childhood. However, it is possible that they are the thoughts of parents, teachers and friends, which have lodged into their mind, and were carried throughout their lives.

Are these thoughts necessary? Do we need all this excessive baggage?

In order to reduce the power of outside influences and thoughts on your life, you need to be aware of the thoughts and desires that enter your mind, and ask yourself, whether you really like them, and if you are willing to accept them into your life.

You do not have to accept each and every thought that enters your mind.

Find out whether it is your own thought, or someone else's thought. Also, decide whether the thought is useful for you, and if it is for your own good to follow. This will lead to more control over your thinking process.

It might not be so easy do at first, because your mind will probably revolt against this control. However, if you want to be the master of your mind and life, you should not let other people's thoughts rule your life, unless you consciously choose so.

Do you want to master your thoughts? Read How to Focus Your Mind

So what do you think?  Please let me know below!

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