Internationally acclaimed learning expert Paul R. Scheele demonstrates how your brain really works in this excerpt from the Genius Mind DVD.
It's very funny and very informative.
Let me know what you think below!
Jay: So it’s costing people a net $300 per year not to do business with you.In other words, if the product or service you provide is truly of benefit to others, then marketing becomes a duty. Not spreading the word is irresponsible and unethical.
You: Yes, that’s fair to say.
Jay: How long does your typical client stay with you?
You: About three years.
Jay: So that’s a total of $900 then. People are effectively being charged $900 not to work with you, $900 they would have otherwise been able to keep.
You: Alright.
Jay: So if you meet someone and don’t tell them about your service, you’ve just cost them $900.
You: Hmmm…
Jay: You have a duty then to share this knowledge; to do otherwise would be irresponsible.
You: That’s a strange way to think about it.
Jay: What’s strange about it? If you have the ability to save people $900, then you’re costing everyone $900 they could have saved whenever you don’t tell someone about your service. Don’t you have a moral obligation to save people this $900 if you can do it? Wouldn’t it be unethical not to do it?
You: How is it unethical?
Jay: You’re cheating people out of $900 you could have saved them. All you had to do was speak up – or at least try. What might that $900 mean to certain people? You’d be costing people a great deal of additional enjoyment, education, retirement income, vacations, etc. I consider that kind of negligent behavior unethical. Don’t you?
You: I just never thought about it that way before.
Jay: Start thinking about it that way then.